A characteristic of an experiment or research study that might indicate to a participant what the aims of the study are, or what the researcher is trying to measure.
Glossary
Demand Characteristics
Glossary
Summary (bullet points)
If a participant realises the aim of the study, this can cause them to change their behaviour in turn and introduce bias.
Classification (s)
Research term
Foundational paper (s)
Allen, M. (2017). The sage encyclopedia of communication research methods (Vols. 1-4). Thousand Oaks, CA: SAGE Publications, Inc doi: 10.4135/9781483381411